Friday, September 12, 2008

The Verdict from Seventh Avenue


Forget the polls, although lately they are far more favorable for McCain. Here is news that should throw the Obama campaign into deep panic. From the Wall Street Journal:
Fashion companies have discovered a lucrative new marketing vehicle: Sarah Palin.

Since John McCain chose her last month as his running mate, Gov. Palin's personal style has sparked a buying frenzy. Many women are snapping up her choices of shoes and eyeglasses and blogging about which brand of lipstick she wears. Hairstylists and wig sellers report sudden demand for her trademark up-dos. Indeed, the brands behind Gov. Palin's fashion taste have gone into overdrive seeking to cash in on the association.

On Wednesday, WigSalon.com issued a news release boasting that it has wigs and hair pieces "that reflect the new looks made popular by Sarah Palin," along with style tips to "instantly" achieve the swept-back style.
Women aren't shelling out hard-earned bucks for clothes and accessories they think will be relegated to the closeout section eight weeks from now.

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